SEO Directory » Ethics and Standards
SEO Directory » Ethics and Standards
| SEO Directory » Advertising and Marketing on the Internet: Rules of the Road - FTC rules and guidelines to protect businesses and consumers and help maintain the credibility of the Internet as an advertising medium |
| SEO Directory » Black Hat SEO - Worst practices, software and gimmicks to avoid. |
| SEO Directory » The Classification of Search Engine Spam - Offers a guide to search engine spam that allows search engine marketers to objectively evaluate actions to see whether those actions equate to spamming a search engine. Aims to provide the basis of an industry standard. |
| SEO Directory » CommercialAlert Complaint to the FTC - Details CommercialAlert's 2001 complaint of deceptive advertising in search results, and the FTC's ruling from 2002. |
| SEO Directory » The Control of Misleading Advertisements Regulations 1988 - UK Act of Parliament that covers misleading advertising on the Internet. |
| SEO Directory » The Curse of Cloaking - Describes the action of cloaking and explains why you should not do it. |
| SEO Directory » Customer's Guide to Ethical Search Engine Optimisation - A series of articles that help discern ethical search engine optimisation services from unethical ones. Advice on how to deal with unethical providers and how to reduce the risk of investing in such services is also included. |
| SEO Directory » Email Marketing Ethics and Spam Reporting - Guide to avoiding being spammed and sending e-mail without spamming. |
| SEO Directory » FTC Halts Internet Pagejacking Scam - Documents how the FTC stopped a scheme to mislead consumers to porn sites via search engines. First time a government agency asserted regulatory authority over search engine listings. |
| SEO Directory » Full Code of Ethics - American Marketing Association - The AMA's code of ethics for marketing on the Internet. |
| SEO Directory » Nigritude Ultramarine FAQ - Originally created for an SEO contest, this FAQ answers a wide range of questions about search engine optimization with a focus on the ethics of various SEO techniques. |
| SEO Directory » Search Engine Optimization Standards Discussion - Examines the issues surrounding SEO standards of conduct. |
| SEO Directory » Search Engines: Economics & Ethics - Talks about the difficulties in getting listed in a search engine and search engine ethics implications. |
| SEO Directory » Search Engine Disclosure Ratings: May 2003 - Reviews major search engines to see if disclosures of paid content are clear and conspicuous. (May 30, 2003) |
| SEO Directory » Desperately Seeking Search Engine Marketing Standards - Reviews efforts to create standards for SEO industry and search engine marketing professionals. (November 5, 2001) |
